In 1996, Ryan Seiders started Waterloo in his garage in Driftwood, TX. Ryan wanted to focus on a venture called Yeti Coolers and in 2005, Jimmy Burns acquired Waterloo from Ryan.

Jimmy had used Waterloo rods since 1996. He worked full time at a power plant and was a part time fishing guide on weekends. Jimmy's plan was to continue guiding and building rods on the side. It didn't take long for him to learn that Waterloo was more than a side business. Thanks to our true customers and dealers that have helped us grow over the last 25 years! We are now in our third and largest shop in Victoria, Texas. Our team takes great pride in building high quality rods and taking care of our anglers. We're dedicated to using the latest technology and materials to build strong, lightweight, and sensitive rods.