We bring you the highest quality of rods on the market and this level of quality stems from understanding the needs of our customers. All rod blanks are manufactured in the USA and individually assembled by dedicated anglers. Waterloo Rod Company supplies you with the perfect rod, for the perfect fishing experience.

We at Waterloo think of ourselves as pioneers on the cutting edge of design. We have been designing and building custom rods for over a decade. Our devoted following with our custom rods eventually led us into rod manufacturing in the Spring of 1997. Our experience tells us that fishermen require four main properties in a rod: sensitivity, lightness, strength and durability. Armed with that knowledge, Waterloo combines only the highest quality components with the most advanced building techniques to produce the finest rods available today. When fishing is not just a sport, but a way of life, you want a rod that always performs and never lets you down. Choose Waterloo.